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Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal.
And Google has confirmed that backlinks remain one of their three most important search engine ranking factors.
When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).
The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.
Google (and other search engines) consider backlinks to be “votes” for a page. In fact, Google’s original PageRank algorithm used backlinks to signal content quality. Many studies have found a correlation between backlinks and organic search engine rankings.